EDDM Direct Mailers

Every Door Direct Mail

We design the direct mail postcard, direct mail menu, or direct mail brochure for you with the specifications all set up for the post office to mail through their EDDM program. ikan-ikon was invited to attend the 2017 U.S.P.S. National Postal Consumer Council (PCC) Day during which the U.S. Postal Service unveiled the Every Day Direct Mail program walking some vendors through marketing in partnership with the United States Post Office.

The EDDM Direct Mail program makes direct mail marketing easy and affordable!

Certain sized direct mailers qualify when they have the EDDM graphics in the proper placement.

The most affordable way to do Direct Mail Marketing is to buy as many mailers as you can afford in one printing, so you get the lowest cost per piece because printing gets a lot cheaper when you get into the higher quantity breakpoints. For example, 10,000 pieces will cost far less per item than 100 pieces.

Another benefit to hiring ikan-ikon to do your EDDM Direct Mail Marketing for you is that we are also a WHOLESALE PRINTER, which means we get printing cheaper than you can get it yourself retail. We include custom graphic design into our retail pricing, so you get professionally designed, beautiful, marketing-minded mailers for the same or less than you would get mailers you have to design yourself for printing at, for example, Vistaprint or a local printer. We do NOT sell templates every other company is also using either! Your pieces are branded with your logo, branding colors, and custom graphihcs, with a lovely layout, to make your mailers stand out from your competition and also from all the other mailers your potential customers will receive in the mail with yours.

We offer two-sided, full-color, thick, glossy postcards and extra large brochures for EDDM Direct Mail campaigns at affordable pricing.

After you get your EDDM direct mailers, you bring them to the post office in quantities you can choose yourself for affordable mailings. We will teach you everything you need to know, so it will be easy for you. All you will have to do is click on your options and pay each time you do a mailing. So, you can choose direct mail campaign mailings in batches that suit your budget running the campaign throughout the entire year and getting customers to come to you in waves you can accommodate that will keep your business flowing with revenue all year.


The United States Postal Service (USPS) does direct mail to every address within one route or multiple routes for only .198¢ per delivery!

So, now you can customize a Direct Mail Campaign that accomplishes your goals within even the smallest budget. Here are some important details about direct mail marketing to help guide you through your direct mail campaign. Direct Mailers are an excellent way to not only advertise to the person who gets the mail, but also every other person who sees that mailer along its journey through the mail too! On average, at least 4 people will get that branding of your company postcard or brochure, so times that four by hundreds or thousands for each mailing you do!

Direct mail increases traffic to your website, increases your projected sales, and it gives branded impressions of your business to 1,600+ eyes with every order!

#1: Graphic design for your direct mailers

Great marketing starts, first and foremost, with excellent marketing design. A lot of people can use a computer and many have the skills to use the programs, but can they SELL YOUR PRODUCTS AND SERVICES with outstanding design that shows you off as better than your competition, uses the imperatively proper keywords that sell your products and services, and uses the psychology of color with the proven successes of the layout and styles, marketing terminology, and catches them in time for their very short attention span to remember you?

Did you know that the human attention span is not 2 seconds less than a goldfish's?!

You can't afford to waste money on a generic Graphic Designer. You get what you pay for and you need a professional with 24 years of marketing experience with this talent and education so that you don't throw away all that money you spend on direct mailers.

Design is what sells your products and services, so hire the best Graphic Designer with the marketing experience to bring in sales, so that your money is well-invested.

#2: Printing for your direct mail pieces

We offer wholesale printing prices to design clients. This means that instead of paying any other printer retail marked up pricing, which is often 3x more than the printing should actually cost, you can save all that money by working with ikan-ikon as your Print Broker.

We use only the best industry-only wholesale printers who print the tangibles you get from places like your local printers who don't have the equipment or staff in-house to cover every type of printing project, so they have to outsource a lot of their printing, and other businesses that created some in-house printing, like Staples. A Print Broker shops the industry for the best quality at the lowest pricing and can extend those rates to you.

In ikan-ikon's case, we also offer the Graphic Design, Print Production Graphic Design, and industry knowledge that gets you the techniques that save you even more money, because we have those connections and the training to make you awesome printed tangibles while also saving you a fortune!


Another important thing you need to know about how printing works is this; The more you order, the less you pay per printed piece.

This is because the biggest expense of printing is in the set up, for time and money. When you order 100 postcards, it takes the same amount of work to set up the job as it does to set up to print 10,000 postcards. The only added expenses between these two jobs is in the paper and ink and the time to load them. The design fees also get offset by ordering more, so overall you save a lot of money by ordering as many as you can at one time. The cutoffs are shown in the quotes below.

#3: Postage through the local post office

The USPS has a minimum of 200 addresses per mailing, so that means you need to order at least 200 printed tangibles and you save more by ordering in bigger bulk with printing, and cannot exceed 5,000 mailpieces per mailing.

Plus, you should keep some to hand out to people too. So keep that in mind as you are ordering your quantity. Here is a link to the USPS website that allows you to customize the route(s) you want per each zip code, part of the state, street in a town.

You can sign up and save your searches so that whenever you are ready, you don't have to start all over again figuring out where you want to mail to.


Do you want jumbo postcards or brochures and how many do you want to order?

Direct Marketing Plan (only)

Marketing Campaign Development
Direct marketing plan includes a monthly calendar schedule
Itemized Action Steps can be ordered separately.
for 12 months
(Contacts not included)

EDDM Direct Mailer Postcards


These are larger than regular postcards specifically sized and set up per the Every Day Direct Mail specifications.
(Contacts not included)
Thick 16PT postcard paper
C2S is glossy on both sides
UV/UV protective coating on both sides
4/4 is full-color on both sides
6" x 12"

What is included with the printing costs?
Custom graphic design, print project management, and shipping to your door!

1,000 $416    ( .60¢/customer*)
ikan-ikon accepts most forms of payment. You can choose PayPal or Square here, pay another way in those apps, including applying for credit or spreading out your payments, or you can request to pay another way and we can usually accommodate.

Pay via Paypal
Pay via Square
or use the online store option below

2,500 $635    ( .44¢/customer*)
Pay via Paypal

5,000 $905    ( .37¢/customer*)
Pay via Paypal

7,500 $1282    ( .36¢/customer*)
Pay via Paypal

10,000 $1,647    ( .35¢/customer*)
Pay via Paypal

15,000 $2,312    ( .34¢/customer*)
Pay via Paypal

25,000 $3,628    ( .33¢/customer*)
Pay via Paypal

40,000 $5,559    ( .32¢/customer*)
Pay via Paypal

EDDM Direct Mail Postcard


Buy now

* The price per customer is the total cost per potential new customer to whom an EDDM mailer is delivered, including all graphic design, printing, print project management, and shipping costs both to you from us and to them by the U.S. Post Office near you.

EDDM Direct Mailer Brochures or Menus

These are larger than regular brochures specifically sized and set up per the Every Day Direct Mail specifications.
(Contacts not included)

EDDM Brochure and EDDM Menu prices are being updated.
Please check again on Monday, August 14th, 2023.

You can avoid paying fees by using CashApp. Please CALL to find out how to pay via CashApp.


Services We Offer and Important Links

Hire a Freelance Marketing Manager
Social Media Marketing
Email Marketing
EDDM Direct Mail Marketing
Logo Design
Graphic Design (You are here)
SEO Web Design
Search Engine Optimization
Home Page

Where We Work From

ikan-ikon Web Design & Marketing serves these locations locally in Virginia Beach
We have had clients all over the U.S.A. since 1999

Town Center Virginia Beach

Pembroke Virginia Beach

Virginia Beach

Norfolk, Virginia

Portsmouth, Virginia

Newport News, Virginia

Hampton, Virginia