Advertising Page 8m

How to reach today's younger buyers, which is the audience that secures your future success.

Educate as if they already know.
Show them the causes you support.
Get them involved. Ask them to participate.
Offer them DIY.
Teaching skills in videos.
Theatrical. Larger than life.

Noise is almost required to concentrate because it is so prevalent.
Cave to think.
May feel like they have no one to talk to about deep topics in their own age group.
Tony Robbins active with noise and learning creates action to learn and do what is learned.

They have less quiet time that limits use of their own imagination.

Want a sense of freedom.

Have burnout in already in childhood.
They want BALANCE.
Time for travel, family, community, time with nothing to do.
Do not want to live like their parents do.

Relate to them with how they look and feel, as they are.

In between Nickelodeon and MTV.

Put off by sexualized advertising and excess behavior


Have higher social goals.
Still like to indulge.

Their personal identity as an expression.
Reflect THEM as an individual, not as a group.
Think Old Navy for advertising.

90% TV Commercials
83% Outdoor Media
82% Magazine Ads
25% Radio Spots
75% Newspaper Ads
78% Movie Theatre Ads
58% School Newspaper Ads
48% Online Ads

Everyday people.
Ads that appeal to both parents and their kids, together.

Word of mouth buzz vs. Traditional media.
Grassroots promotions.

Hire trendsetters for $8/hr.

What they wear:
Abercrombie & Fitch.
Victoria's Secret
American Eagle
Old Navy

Preference for essential blandness, high-gloss, happy images that they relate to.
An outreach to a star mom and dad ik ok, not edginess.

They are closer with their parents than previous generations.

Pay Per Click Ads

PPC stands for pay-per-click, a model of digital advertising where you pay a fee each time one of your ads is clicked, paying for targeted visits to a landing page of your website. When PPC is working correctly, the click is worth more than what you pay for it. For example, you may pay $5-$40 for a click, but the click results in a sale that brings in hundreds or thousands more.

We bid on the keyword so it may appear on the Search Engine Results Page, or SERP, for that or a related search.

PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.

PPC ads drive traffic to your website, inspire people to call you, or have a similar goal in mind. You pay for the clicks, but you get a lot of impressions, which are people who see your business when they are looking for something you offer.

We create copy for Google Ads and manage your PPC account. Product display ads, sponsored product ads, and headline search ads drive traffic to your website.

PPC Ads have positive and negative keywords. These establish when your ad will appear in the searches. This is because the same words can be used for different things, such as a search related to "mold" could put the advertiser in search results for a baking mold, epoxy mold, mold that needs to be remediated.

Search engine advertising (also known as paid search or search engine marketing) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone performs a search related to their business offerings.

Social Media Ads

Social media ads and boosting posts combines free marketing with paid for ads, so you get more for less. You can choose demographics on social media ads like you can for PPC ads.
You have finished the marketing learning funnel. Get in touch with us to chat about your business and come up with a game plan.

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