Marketing Page 3m
Social Media Marketing

Relationship Marketing


Social Media Profile Development

How does Social Media Marketing work? (part 1)

SMM Calendar (part 2)

SMM Calendar (part 2b)

Social Media Marketing (part 3)

Ongoing Social Media Marketing (part 4)

YouTube Marketing Package


Social Media Marketing Campaign

ikan-ikon offers proprietary marketing that works organically to build your business in ways it can sustain long-term. Our SMM Calendar operates like a web and looks like a net. It comes at marketing many different ways simultaneously to effectively accomplish a variety of goals that other methods of marketing don't have the fortitude to achieve as quickly and affordably.

What do I need to be successful at social media marketing?
You should sign up for a minimum of a 3-month commitment of at least posts every other day to achieve noteworthy social media marketing results because social media marketing is about so much more than just posting random things and hoping for the best. There are proven methods, techniques, and strategies, all of which ikan-ikon implements. The plan builds up momentum over time. There are also a lot of other things done with these packages, as you can see on this page, that assist in building up a strong social media and web presence.

What is the 80/20 rule?
The best way social media marketing works is when you are not selling all the time because hate to be sold! Research and history show that the best formula for posting on social media is with 80% of your posts being sharing useful and entertaining content and 20% can be about your business, in the form of a wide variety of types of posts that capture people's interest in non-selly ways. Examples are: videos, testimonials, before and afters or project photos, educational demonstrations, informative articles about your niche products and services, jokes, past projects, current projects, highlighted employee bios, posts about your day-to-day business operations, storytelling posts that show off events your business attends, hosts, and things your business is up to, etc. You basically give them a slice of life from behind the curtain so they can see what your business does, on a consistent basis. This builds trust in your brand.

How many posts should a business be posting each week on social media?
A business should be posting 2-4 posts per day. Each post should be formatted to properly fit the SMM channel specifications. Each post should be shared across all of the different social media channels the company uses. The minimum posts a business should be posting is 3 posts per week, but it is best to have at least one post per day because you can't build up a strong following who is interested in your content if there is nothing to be interested in!

Social Media Profile Development

Using Social Media for Search Engine Marketing

Social media setup includes designing the profile cover and header that is responsive for large and small screen sizes, with keyword-rich descriptions, SEO placed in all the right places, and the profile gets set up with its own corporate brand persona.

The Main Social Media Platforms for Business Marketing (see stats)

The most common social media platforms:
• Facebook
• LinkedIn
• Twitter
• Pinterest
• Instagram
• Google +

Video Marketing:
• YouTube
• Tik Tok

This package is per profile/channel.

Social Media Marketing Account Management

All packages include:
1) Branding on social media account, profile picture, header graphic
2) Business description in the About section
3) Unique Content Marketing
4) SMM Writing
5) Keywords Marketing
6) SMM Graphic Design
7) Message Management

Shared articles and/or posts - These are resource posts and part of the 80% types of posts that share other's content.

SMM Plan posts - These are original posts created for your company from our proprietary Social Media Marketing Plan and Calendar that we create to market your business.

The Rule of Threes
We use the rules of three's for marketing because it takes three impressions to capture someone's interest above the paralyzing overload in the massive sea of the worldwide Internet. With way too much coming at each person every time they look at a device, it is crucially important to show up and show up for them consistently in ways they need you, so you stand out from the crowd.

What are the objectives of social media marketing?

The goals of social media marketing is to increase brand awareness, build trust in the brand, engage with each your different target audiences about things they are interested in, inspire links to your website, capture customers interested in buying from you, enhance customer relationship management, and to get referrals.

Social Media Marketing
• drives targeted traffic
• boosts your site’s search engine rankings
• helps you understand you audience
• helps build a relationship towards you audience
• Social media ads allow targeting and retargeting
• builds brand loyalty.

What is a content calendar?

It is a plan for when to do which type of marketing. The Social Media Marketing Plan has all the elements in strategic spots and it goes after each of your target audiences in their own unique ways.

Content calendars, sometimes called editorial calendars, are indispensable for streamlining content creation.

A good Social Media Marketing Calendar will help improve the entire content production process, starting with setting priorities that will achieve marketing goals. It tells you what to post when, which also keeps everything structured so you won’t duplicate posts.

What is on a Social Media Marketing Calendar?
Blogs, articles, guides
Images (before and after photos, project photos, graphics)
Links to external content
Videos (quick release stories, live, lasting)
Testimonials and reviews
Announcements (events)
Personal stories
Employee or customer features
Informative blog posts
Tips and tricks
Industry research
Case studies
Live video training
Fill in the blanks
Caption this pics
Behind the scenes
Product reviews
Employee or customer features
Client testimonials
Engaging stories
Product reviews
Product testing
Product education


All-inclusive social media marketing package includes:
Marketing Plan
Marketing Calendar
Profile Development for the campaign
Meetings, calls, and emails
Individual posts for 1-4 channels
Graphic Design

1-Month Social Media Marketing Base Starter Package

This is the package for the actual graphic design work of creating the individual posts and it can include posting them, if we have access to the account. You can choose 1, 3, 6, or 12 months of marketing, but it takes around 3-months to get results from marketing effots, so you should start with that.
• 6 unique branded posts
• 2 shared articles and/or posts
• 1 blog article (customer supplied or optional add-on)
• 1 video (customer supplied or shared)
• Total of 10 posts per month
Not included: Social Media Marketing Plan

Price is per month, per target audience, for 1 channel. Additional channels cost extra.


Using Social Media for Search Engine Marketing

Social media tracks data similar to what Google provides, but it is specific to your profile. The benefits here include being able to see how people are responding to posts and content, how interested they are in your profile, business, content, and we can integrate your social media profiles to work seamlessly back and forth with your website, then track that information to get a big picture view of your target audiences behaviors.

Social Media SEO is also a key to gaining higher search engine rankings and building up your web presence. Your social media profiles should all be set up with SEO. Each post should be well-planned as part of your Social Media Marketing Plan that is a piece of your overall Business Marketing Plan, and the stuff that gets posted to social media should be working methodically toward your goals. In addition, each photo gets SEO and links, to improve your rankings and visibility as well as providing referral links that all lead back to your website, bringing customers to you in the short- and long-term.

Another thing to do is to market your website on social media to get links to your website. A storytelling social media campaign is a great way to kick off the unveiling of a new website. What is a storytelling social media campaign? It starts with a teaser post about an upcoming event, then it has 2 or more posts about the event, then a follow up after the event. The event in this case is your website being developed. Once it is live online and ready for public viewing on the front-end of the Internet, a post invites people to visit your website. You can offer incentives in the form of a contest or giveaway for liking your social media page and clicking on a specific web page that tracks the data about that campaign.

This type of social media campaign initiates improving your search engine rankings because this is an integral step in building up the robots and spiders crawling your web pages with the site visitors, if they click on multiple pages on your website, so the robots and spiders can see what people like and don't like about your website and hopefully rank you higher because your site seems to offer what the people want when they engage on multiple web pages in your site.

Watch the videos on our Vlog page for more information on how SEO works on social media.

Video Marketing

Using Videos on Social Media for Marketing

Videos get uploaded to Facebook and search engine optimization keywords and keyword phrases support getting higher rankings. Then they get shared with links to your website.

There are three parts to this, 1) the video development itself, then 2) posting it to YouTube for sharing on social media, which includes adding the search engine optimization marketing tags and keywords-rich descriptions to each place, and 3) embedding it to your website with the SEO descriptions and tags there as well.
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