25 Reasons You Need A Website

A website it imperative in today's technological world. Having a website offers you the opportunity to:

1) Say all the things you repeat a hundred times a day when talking about your business, like handing people on the internet a brochure, so your potential customers can find out about you and any of your products/services online, in the comfort of their own timeline while sitting on their comfy sofa, no pressure, just them and their computer, cell phone, or iPad,

2) Show that you have an established long-term business, not a fly by nighter that people worry could be a scam,

[Have you ever had difficulty making that sale or convincing someone that you are the real deal? By having a well structured website, you can foster instant credibility, provide the ultimate proof that you are, in fact, the realest of all deals, and a great deal too!]

3) Build and establish trust with potential customers, which is the #1 key to prompting them to buy from you,

4) Improves your brand value by raising site visitors' consciousness about your business, what you can offer them, and how good you are at what you do,

5) By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them,

6) You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work,

7) It helps you to establish your business goals by refining the content on your website,

8) Save money to make money because website maintenance is only $120 per year,

FYI: Domain Name is the address for your business website on the internet and this costs around $14 per year.
Website Hosting is like having the utilities on to have people come visit your website online and this service costs around $100 per year.

These two fees are the ONLY expenses for YOU having your own website live on the internet. You cannot have a website without hosting and a domain name.

There are however a lot of back-end professional web site designer responsibilities to managing a website forever, and that is best to be done by the pros who know how to keep your website properly functioning, with the code working properly, in contact with the web hosting server, to protect your best interests. For this service, you should NOT pay more than around $75 per year and then maybe the Designer charges you when actual work needs to be done. ikan-ikon charges a TOTAL of $120 per year for ALL of these 3 services.

9) Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers,

10) Have open dialogue with your target market, by having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content, then you can influence public perception by creating your own story via a business website,

11) Collect site traffic website visitors without any effort whatsoever, with the search engine optimization and SEO web marketing that is built into your website to get hundreds of people to come to you every week,

12) Greatly reduce the cost of customer issues with a FAQ page on your website that also streamlines your customer relations management (CRM) straight from your website and social media page(s) with social media marketing (SMM),

13) Your own name@mybusinessname.com, which is more professional and easier to remember than stranger@email.com to really resonate with your customers,

14) Really cheap press releases online about your business, via your website online where absolute nobodies get millions of views on YouTube, Facebook, Twitter, and Instagram because of online videos, site traffic, social media exposure,

15) Easily make new business and personal networking connections which leads to extra streams of income for you,

16) Have an incredibly beautiful website with a solid marketing strategy developing it so you can beat out your competition breaking down the perceived wall between you and them,

17) The ability to get a business loan, because without a website, the perceived value of your business will be lower in everyone’s eyes – especially your customers and people you need to impress, like the bank Manager,

18) Free advertising, on your own terms,

19) A voice to say all the things you know about your industry, what works, what doesn't work, how knowledgable you are in your field, boosting your reputation and your brand value to your potential customers and people who can send you referrals,

20) Social proof since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers. 90% of consumers claim that online reviews influence their buying decisions, and they want to have a choice of at least 10 reviews then they read 3-4 reviews before deciding for themselves what they think about you based on other's experiences, and they will read 1-2 positive reviews and 1-2 negative reviews, to make their decision of what kind of business ethics you have,

21) the ability to position your company to reach thousands more potential customers for less money than you would spend mailing brochures by traditional mail (EDDM direct mail which ikan-ikon also does),

22) Compete with your competition because consumers start their buying journey with research and recommendations from peers and social network connections, and studies show that once a consumer has an idea of what they need or want, they start researching and 72% go online to find educational information, reviews, and testimonials, so if you’re not staying competitive with your competition, then you are giving shoppers a reason to buy from someone else,

23) Opportunities to work at 3 am while you are asleep selling yourself all the time — not simply between 9-5, to dramatically boost sales, especially when you factor in additional customers who are not restricted by local geography whom you can sell related products to from your website,

24) Show up in Google search results where 81% of consumers perform online research before making a purchase, meaning they go to Google and type in one or more keywords, like “best (your product/service) (state),” so not having a website for your business, the chances of showing up on the search engine results page (SERP) are zero versus with a website, you can be optimized for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers, with keywords, meta descriptions, H1 tags and image descriptions, robots.txt. a sitemap, as just some of the things that improve your search engine optimization (SEO),

25) An intranet that is not visible unless given the direct link, so you can provide paying customers, staff, vendors, with self-service information, videos, payroll, online internal forms, instructional materials, etc to help your team learn everything they need to know on their own time.

Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream. Combining your website with marketing tools, like email marketing, EDDM direct mail, social media marketing, having great Ambassadors (logo branding, business cards, brochures, signs, etc) helps you reach new customers and generate repeat business.

People expect every business to have a website, meaning your customers expect you to have a website. If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information. If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Showcase your products and services with your own website. Not only can you display your products or outline your services in great detail with top level marketing verbiage and beautiful images, but you can also provide videos and downloadable PDFs, and other resources with a wealth of beneficial information to give hesitant customers no reason to go elsewhere to purchase.

View Our Website Pricing >>

OK, So, how much does a website really cost?
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How Much Does A Website Cost?

The cheapest and free web sites you can get are Wordpress and Joomla and Wix, which are template CMS websites with NO SECURITY built into them, not even into their shopping carts! These websites are vulnerable because they have a database that is online with an online login. The web pages are vulnerable because they are managed from a vulnerable online database. Please watch our video about the severe security issues that are well-known with CMS websites so that you can protect yourself and your business from all kinds of liabilities.

Professionally created websites cost between $2,500 - $150,000. Freelance web developers are on the cheapest side and custom invented content management systems which are called CMS websites that have security built in with an e-commerce shopping cart are on the most expensive side of the pricing scale.

Within this $2,500 - $150,000 hard-coded website range, there are template sites already created then customized by experienced web site developers who customize the code to develop a customized site for the client that does may not look like a template when they are done creating your site. Then there are totally custom-made hard-coded websites that are created from scratch for one client. Hard-coded websites are the more secure types of websites.

For some examples of the security issues with Wordpress and other CMS websites, here are some examples we have seen ourselves and our clients have experienced before working with us.

1) A client we did some print work for has a vendor whose website we tried to go to for marketing photos, but we could not get any because that local dairy farm website was stolen by Asian hackers who now own their domain name! Their Facebook page link goes to an Asian website and they no longer own their own website. They have to buy a new domain name, hosting, and they have to buy an entirely new website if their web designer does not have the backup files!

2) Another client of ours owns an online shopping cart for his multi-million dollar sports car body shop. He works on cars for celebrities and uber riche sports car enthusiasts who pay hundreds of thousands of dollars for one paint job! That website has dozens of hack attempts every day and the office manager knows this because she gets the reports emailed to her every day. We offered them a phenomenal deal on a secure SSL hard-coded mobile-friendly website to replace their awful not all screen sizes friendly hacked website, but they did not take the deal and all those credit cards, email addresses, and all their customers are still at risk of identity theft!

3) One of our small local clients had dozens of hack attempts that were not successful, and this came to our attention because we get the Analytics reports on every website we manage. We did a thorough investigation and that is how we found out that there are hackers all over the world sending out automated code searching for websites that have vulnerabilities they can hack. Once they find a vulnerable website, they do whatever they have to to hack that website and they have control of whatever they want on those vulnerable websites. But, because our websites are hard-coded, they are not hackable like those Wordpress and CMS websites are.

We specialize in all-inclusive search engine optimized websites that are both custom coded and developed from our own proprietary hard-coded website templates. We provide clients with everything all in one place, to ensure that our clients get the most out of their website investment.

As search engine optimization experts AND professional Web Site Designers, our focus is on creating websites that get ranked immediately on Google and hundreds of other search engines.

We offer complete packages from day one that clients can add onto to suit their budget over the long-term. We have created websites as small as 1 starter page to as large as 181 pages that got plastered all over Google for every town in the state that construction business works in within 24 hours! We have worked in over 71 industries for over a hundred clients, and we have been professionals in our field since 1999. All of these things show that we can be trusted.

Web Design Options >>

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How Does A Business Become Successful, How Long Does It Take For A Business To Become Successful, and What Have You Learned Not To Do?

There is no set answer on how long it takes for a business to become successful because there are hundreds of factors. I can narrow this question down to provide you with an answer as it relates specifically for a few clients of mine, to give you an idea of an answer to your 2 questions...

Success has to be defined in order to even begin answering your question. For the purpose of what I am writing about in this answer, I will define success as Page 1 rankings on search engines, such as Page 1 Google rankings.

Sabbys-Auto.com -

Sabby was paying a few hundred dollars a month out in advertising when I met him in late October 2009. We took 3 hour lunches because his business was slow. He didn't have a website. He has an established local business doing "auto body restoration" in Norwich, CT. He had no Page 1 listings on Google. I created a website for him that went live in January 2010.

He was the first client I ever even tried to set up SEO Web Marketing for after I discovered from a phone call that I was coming on organically on Page 1 of Google for ikanikon.com (I have since changed my business name to having a hyphen, but I've kept both websites active, so ikan-ikon.com AKA ikanikon.com.)

I went onto the first 10 pages of Google and set him up with profiles on every website I could find places to get him FREE listings with referral links to his brand new website that I made for him. Web Directories were not being sold all over the internet like they are now in 2009. That was something I started doing and I started selling that service after Sabby got multiple page 1 listings.

I also made Sabby's Facebook Page and have done some Social Media Marketing for him over the years, managing that page for a long time. He just started having a full-time Receptionist who does that now too.

Within 3 years, Sabby was all over the internet too, just like ikanikon and ikan-ikon are, and Sabby has been so busy for many years that he has to turn away work. Plus, he also has a full staff now, which is a big difference from the start of 2010 when he was talking about retiring because business was so slow!

Foxtail Salon in Tempe, AZ -

Jude has only done Groupon advertising and I set up all of her printing, the gorgeous salon is full of my logo design, wall vinyl, window vinyl, she ordered a Retractable Banner that sits in the window, business cards, postcards, and we ordered her menu-sized posters (Coroplast lawn signs) as Wall Menus of her services.

Her website is one of my highest ranking websites and she ordered some of my other SEO Web Marketing. I set up extra SEO Superboosting Hyper Targeting web pages and web directory listings with referral links for some clients. Her website gets great traffic organically from Google searches too, and she has a successful business in a completely different industry across the country from me. I set up her backend and frontend coding to build up organic traffic to her website and Jude has consistent Page 1 Google rankings since about 30 days after I set up her website.

Dimitri's Pizza -

Dimitri's Pizza is a very small local pizza restaurant in Baltic, CT, a very small rural country town. I created her website a little over 1 year ago and she didn't order any frills, just the smallest, most basic website, but I did provide her with, as I always do, the search engine optimization coding that gets businesses listed on Google searches. Georgia's rankings on Page 1 of Google kicked in immediately, within 24 hours I had her listed on Page 1 of Google.

I have gotten thousands of Page 1 listings on hundreds of search engines, and I focus on Google, as a Google Certified Partner. These rankings, I've found, can take 24 hours - 2 weeks, and some really saturated industries take longer, like the printing industry.

Search Engine Optimization isn't a cut and dry, do this and this is the perfect way to get #1 on Page 1 ranking and stay there forever. Google and other search engines use Algorithms that they constantly change (at least once a year), which pushes rankings up and down and can drastically change where a business is ranked, even when they were #1 on Google the day before! This happened to Overstock.com. (You can read about that online.)

The "secrets" to being successful are to always stay on top of everything to make sure that every "i" has its dot and every "t" has its line, and to make sure that no one has come along and rubbed those off the white board!

I manage all three of these websites, just like I do for about 25 other clients too, for only $120 per year, which includes their Domain Names and Web Hosting, at my cost. I also manage marketing and paid advertising campaigns for large businesses, on a freelance or contract-hired basis, to accomplish specific goals.


What have I learned NOT to do?

This is an excellent question.

I have learned not to get comfortable with a business's rankings because they are always in flux and owners of businesses constantly mess them up! They have it in their heads that they need to spread a wide net hiring a bunch of different people and businesses to do things for them thinking that is going to increase their chances of getting more sales when in reality, that ALWAYS ruins their top rankings.

I've gotten 3 huge multi-million dollar businesses hundreds of page 1 Google rankings that they knocked right off the rankings within a few years because they changed things that were previously working perfectly, before they threw a wrench into the wine vat.

People do this with their branding too, which again is the worst thing you can do! Branding and rankings are two things that NEED to build with CONSISTENCY because they get better with age.

People need to think of marketing like fine wine, because it really IS. You would never pull out a wine after aging it for 6 months and pair it with hot dogs and peanut butter, mix in a little milk and some artificial sweetener, then just dump it all out and start aging another attempt over again!!!!! That's a recipe for disaster if you are making fine wine!

Instead, you would hire the best wine creator you can afford and trust them to create the best fine wine they can over many years, watching and testing periodically to make sure they are on a good track with great results, and as long as they are, you would never even think about poisoning that batch of wine, shooting yourself in the foot, ruining your successes! Right? Of course, you would never do that.

Search Engine Optimization AKA SEO is the same. Branding through excellent logo design and collateral materials design, building advertising and marketing impressions, building up your business's value in potential customers' minds, and establishing your business as a lasting consistent resource is the same too. It takes consistency over many years to build up a business and then keeping it at the top takes more of the same.

I don't make promises saying that I WILL accomplish a goal, I never did, because it's impossible to say what can happen with absolute certainty. I just DO push until I accomplish the goals that I set for myself, which is always to help even the smallest businesses get big business marketing for the lowest pricing I can give them.


If I were to answer this question from a business perspective, rather than through an SEO lens, the best advice I could give new businesses would be to say that it takes a minimum of 6 months to an average of 3 years for most businesses to be considered "successful" turning good profits, and the best things you can do to ensure that happens sooner rather than later, is to focus on CONSISTENTLY GREAT WORK, with strong ethics, and excellent customer service. I'd say, don't screw up the way your business is PERCEIVED by potential customers because once you lose your reputation, it's really hard to recover from that to rebuild your value and rebuild trust. If you do make a mistake, take accountability for that mistake and make amends for it, AS SOON AS POSSIBLE, so that way you never get those bad reviews, so no one is out there working against you tearing down your business while you are trying to build it up! Get and then stay on top by doing what you do best, as best you can do it.

I have been saying for probably 20 years that a boss doesn't need to know everything and doesn't need to do everything. If they do try, they spread themselves too thin and it creates a disaster that needs constant band-aids to cover leaks and clean up messes. The best boss hires the people who are the best at what they do and then simply lets them do their job, supervising by keeping on top of tracking the successes to parlay even more success. I still believe this to be just as true.

Marketing is my job. I look good when I make others look good. I make money building up businesses, online and in print. Find someone you TRUST with your marketing and then let them improve your business over the long term like a fine wine while you just keep cashing in on your successes.

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Are you a true American?

The owner of ikan-ikon graduated at the top of her college class in Tempe, AZ with six years of college under her belt and a Bachelor of Arts degree with a Specialization in Multimedia Graphic Design and Web Design and a minor in Business/Marketing the she earned in Norwich, CT. Prior to being in the marketing field, she was in the accounting field in Connecticut, and she also has a degree in Fine Arts attained in Norwich, CT, and has been a professional commissioned Artist since the nineties, while living in Connecticut, Georgia, Florida, and Arizona. She is around 65% Irish, 98% Western European and she is 100% American, born and raised in America by generations of others who were born and raised in America.She has family in Connecticut, Maine, New York, Texas, Minnesota, Arizona, and California. You can even Google her to see exactly who you are going to be meeting and working with. Just ask and she is an open book.

Our prices are also very transparent. Plus you get everything you need so you never have to worry when you work with us. That is the entire reason she created this business - to help clients build their own businesses.

She has a strong passion for American business being nurtured within America, having that same American Pioneer entrepreneurial spirit that her mother has and appreciating that it is the drive at the heart of how America was built and how America thrives.

American business owners stimulate the economy in our own country. We buy local, from people we know we can trust so that when we pay someone, we are paying to help feed, clothe and support our communities' kids, and other people just like us, who are working hard to survive every day - in America.

Can you hire a foreigner to create a website for you that costs you nickels instead of dollars? Yes, you could choose to do that, but why would you want less quality, less benefits, less customer service, less trust, and why on earth would you choose to make America and your own family, friends, and neighbors struggle to save a little bit of money by paying a complete stranger that the only thing you know about them is that you do not know anything about them and you have no recourse whatsoever if they screw you over for hundreds or thousands of dollars?

Buy within America and pay a fair price supporting our neighborhoods. Build your business on good principles. That way, when you look out over your empire in five years that you built with your own blood, sweat, and tears, you can feel completely comfortable in knowing that you helped make America the great country that it is.

Hire This American >>

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How much does a logo design cost and how much SHOULD a logo cost?

You want to have your business Ambassador logo designed by a reputable Graphic Designer who is American, a true professional who will actually give you a REAL LOGO that is created properly in Illustrator and Photoshop, perhaps maybe also an animated dimentional development program too, so that you will not get pixelated, choppy, messed up printed tangibles when a printer tries to print your logo on something - which is the entire purpose of a logo. Pricing varies greatly depending on the level of the the Logo Designer, whether it is freelance or by a marketing design firm, the cost of their overhead, and their ego, which can be insanely overrated! Pricing for a logo in 2018 is between $75-$200,000. The pricing varies for these reasons:

You can have a local printer tell you they will make you a logo for $75 for a t-shirt project they create for you until the end of time, but they will keep that logo captive and never give you any logo development files for printing anyhting anywhere else, because they cannot make money off you that way.

On the other end of the spectrum, some arrogant self-important Graphic Designers charge outrageously exhorbitant prices for a logo and they cannot even tell you why! Look up videos on YouTube and you will see this in abundance. They are literally deciding how much to charge clients based on how willing they think the client is to burn their money!!

ikan-ikon charges everyone the same prices, without trying to make more money off people with more money and screwing over the little guys adn girls trying to start a great business on a tight budget. We offer EVERYTHING ALL-INCLUSIVE so that you never have anything to worry about for the lifetime of your business, because we want you to succeed. When you look good and your business if successful, that makes ikan-ikon look good because we created your branding logo, synergistic graphic design for all of your printed tangibles, collateral materials, and your website with your web marketing skyrocketing on Google. We have 2 packages that provide you with everything you need. We charge $35-56 per hour for our time doing the different steps involved in creating business branding for you. These prices reflect the average amount of time our twenty years of experience has spent on other clients’ logos.

Logo Design Details >>

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How do Google and Other Search Engines Rank Web Sites?

Search engines create custom code called algorithms that ranks every website on the internet for web surfers, which are people like you who go onto sites like Google and type in a search query. Google changes their algorithms often, which DRASTICALLY changes EVERY ranking for every website, and since Google is the number one search engine ranking website on the planet, that is who we focus our efforts on - because all other search engines follow rank with Google. Algorithms function with code-driven "robots and spiders." The way the search engine spiders and robots work is that they spread out reading through code on every website in the world. The site submit service we do gets them to the website the first time. Also, Web Developers "call" them with code that is built into websites. The robots and spiders read through all the code on the back-end and the front-end of the website and they start tracking the website, watching and paying attention to every visitor to see if the visitors are getting what they want out of your website. The robots and spiders make these decisions based on the behaviors of the people who visit your website, such as, how long do they stay on each page. The longer people are on your website, clicking around checking out the content on your web pages, the higher you rank on Google and thousands of other search engines. If your site has a high bouncce rate, meaning people leave the page fast, then your rank lowers. This is in constant flux because the robots and spiders are reading code constantly making changes, trying to anticipate the needs of the web surfers who are using that search engine service. ikan-ikon's job is to know the desires of the search engine creators’ robots and spiders and also to know the minds and needs of every web site visitor you get, so that we are giving everyone exactly what they want and need, with every visit and with every click! You can imagine how difficult this can be... This is where marketing experience and being on top of every aspect of the correct data comes into play. We do extensive Marketing Research so that the data we are using is the best available ensuring that our clients get the best ranking because we DO provide the web site visitors and the algorithm robots and spiders exactly what they want. This is how we get lower and lower bounce rates and it is also how we get all the thousands of page 1 search engine rankings we have. Additionally, Google algorithms change all the time and that is why it is important to hire a Google Certified Google Partner who is on top of all the things Google is constantly changing. If the website is missing key elements then it does not even matter how great the website is for the people coming to visit it, it will not have the perfect combination to get that high page 1 ranking on Google - the coveted highly sought after page 1 Google rankings that OUR website DO get!!! If you want to be listed on page 1 of Google, hire us.

Google is now requiring SSL Certificates to get good rankings on Google searches because WordPress and Joomla, and other CMS sites are being phished and hacked constantly stealing information from website users. ikan-ikon hard-codes websites with an SSL Certificate on this website, and hard-coded websites have protective measures in place that make them virtually unhackable by those algorithm hackers. We have a video with articles and a blog article that you can watch and read to learn more about why you should NOT have a CMS, WordPress, or Joomla website. Hire a real Web Site Designer and UX back-end and front-end Web Developer to ensure that your information and your customers' information is secure.

Schema code which is based off ISO 9001, which ikan-ikon was already certified in and won an award for in 2003, is a newer implementation that Google has been working on since the early 2000's. This has started to become a standard requirement for good Google rankings too.

SEO Web Design >>

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Local SEO is becoming an essential component to every business.

What is Local SEO?

Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic Search Engine Optimization (SEO), it’s different. Local SEO is focused on providing results that are relevant to a searcher based on their current location at the time of their search.

Now that nearly everyone searches for information via their computers, tablets, and phones, most corporations have entire teams dedicated to search engine optimization (SEO). SEO specialists are tasked with making sure the right content shows up for a wide range of potential search engine queries, based off solid marketing research and real marketing data. Business owners are under pressure to get their website content in front of the right audience. After all, 46% of Google's 3.5 billion searches per day are local searches, so showing up in relevant search results has become a pivotal success factor for most businesses.

We start by ensuring that the thousands of elements that the Google algortithm robots and spiders currently want are "fed" what they like to "eat" so that they are full and satisfied, therefore ranking our clients' websites higher in Google searches. Other search engines follow suit behind the leader.

Then, we add other things that we know from exerience work to improve and increase having even more top rankings. The more exceptionally satisfying web pages we have, the better the payoffs.

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