Social Media Marketing
ikan-ikon offers proprietary marketing that works organically to build your business in ways it can sustain long-term. Our SMM Calendar operates like a web and looks like a net. It comes at marketing many different ways simultaneously to effectively accomplish a variety of goals that other methods of marketing don't have the fortitude to achieve as quickly and affordably.
What do I need to be successful at social media marketing?
You should sign up for a minimum of a 3-month commitment of at least posts every other day to achieve noteworthy social media marketing results because social media marketing is about so much more than just posting random things and hoping for the best. There are proven methods, techniques, and strategies, all of which ikan-ikon implements. The plan builds up momentum over time. There are also a lot of other things done with these packages, as you can see on this page, that assist in building up a strong social media and web presence.
What is the 80/20 rule?
The best way social media marketing works is when you are not selling all the time because hate to be sold! Research and history show that the best formula for posting on social media is with 80% of your posts being sharing useful and entertaining content and 20% can be about your business, in the form of a wide variety of types of posts that capture people's interest in non-selly ways. Examples are: videos, testimonials, before and afters or project photos, educational demonstrations, informative articles about your niche products and services, jokes, past projects, current projects, highlighted employee bios, posts about your day-to-day business operations, storytelling posts that show off events your business attends, hosts, and things your business is up to, etc. You basically give them a slice of life from behind the curtain so they can see what your business does, on a consistent basis. This builds trust in your brand.
How many posts should a business be posting each week on social media?
A business should be posting 2-4 posts per day. Each post should be formatted to properly fit the SMM channel specifications. Each post should be shared across all of the different social media channels the company uses. The minimum posts a business should be posting is 3 posts per week, but it is best to have at least one post per day because you can't build up a strong following who is interested in your content if there is nothing to be interested in!
Step 2 - Social Media Marketing Account Management
All packages include:
1) Branding on social media account, profile picture, header graphic
2) Business description in the About section
3) Unique Content Marketing
4) SMM Writing
5) Keywords Marketing
6) SMM Graphic Design
7) Message Management
Shared articles and/or posts - These are resource posts and part of the 80% types of posts that share other's content.
SMM Plan posts - These are original posts created for your company from our proprietary Social Media Marketing Plan and Calendar that we create to market your business.
The Rule of Threes
We use the rules of three's for marketing because it takes three impressions to capture someone's interest above the paralyzing overload in the massive sea of the worldwide internet. With way too much coming at each person every time they look at a device, it is crucially important to show up and show up for them consistently in ways they need you, so you stand out from the crowd.
What are the objectives of social media marketing?
The goals of social media marketing is to increase brand awareness, build trust in the brand, engage with your different target audiences about things they are interested in, inspire links to your website, capture customers interested in buying from you, enhance customer relationship management, and to get referrals.