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EDUCATION

Colleges

2002 Bachelor of Arts degree in Visual Communications, minor in Business and Marketing, Collins College, Tempe, AZ /Three Rivers Community College and additional Fine Art degree from NFA, Norwich, CT
Salutatorian, Graduated with a 3.86/4.0 GPA High Honors Dean's List, Founder's Award nominee
Selected by previous President at Three Rivers, then nominated as SGA President by the student body
Attending Harvard Business School for MBA certificate classes online



Certificates

HTML, PHP, Flash, SEO, Multimedia Design, Event Planning, EDDM Direct Mail Design, ISO 9001 Quality Management Systems (aka Sigma Six)



Certifications

Google Analytics, Google AdWords (including Editor), Google Tag Manager



Google Partner

Attended the Google Summit 2017 (by invitation) and Google Academy
Attended US Postal Service National PCC Day 2017 (by invitation)

EXPERIENCE AND ACHIEVEMENTS


21 years in the marketing industry working for various types of small, mid-size, and large national and international businesses building an impressive succession of achievements in a broad range of industries.
Quite experienced in all aspects of design and project management, from conceptualization through finished print and web projects.
Uniquely focused on increasing productivity and profits while reducing overall spending, which has resulted in consistently extraordinary, quantifiable results.
Create and manage UX/UI SEO websites that consistently benefit from hundreds of organic page 1 and other top page rankings on Google and hundreds of other search engines, usually within 24 hours - 2 weeks


SEO Search Engine Optimization

Profit-Driven Project Manager
ikan-ikon increased website traffic for 1 website by 363% in 1 quarter
Brought the U.S. Navy Single Sailor Program, which was about to be canceled for $3,000 per year loss, up to a $13,674.87 per year profit, reporting $4,448.29 within the first 4 months, with an EXPANDED program
Generated $20,000 per year by revamping 2 co-op advertising programs


Talented Writer

5 Published advertorial articles in national magazines: (automotive industry) Hot Rodding, Truckin, Diesel Power (medical insurance industry) The American Journal of Managed Care
Gained SEMA Las Vegas media exposure in 2007-2008 for the Megalow concept vehicle


Analytics & Insights Data Analysis

Easily syncs with cross-platform audiences by implementing a proprietary marketing method, utilizing research and data
240% improvement on EO websites
3,100% increase in online store sessions
5,500% increase in site visitors
Sales up 98% with 227% more store sales
95.45% goal conversion rate
Lowered Servpro® corporate website's bounce rate by 53% (from 79+% to 26%)


PPC Pay-Per-Click Google AdWords Advertising

Negative and positive keywords with customized hyper targeted ads
Before ikan-ikon:
Cost $19,937.07 for 548 Clicks / Av. CPC $36.41
During ikan-ikon:
Cost $6,758.27 for 321 Clicks / Av. CPC $21.05
PLUS reclaimed over $400/mo ROI through negative keywords
Internet Jobs: 39 in May 2016 / 49 in June 2016
Tripled results successfully on every effort made for each company


SMM Social Media Marketing

Talented Content Manager and Copywriter with a track record that includes outstanding achievements while reaching thousands of new customers
5,700 Impressions | 3,278 Page Views
3,217 Reach (per week on Facebook)

AWARDS

• Quality Management Systems Appreciation Award from the national overseer

• Exemplary Achievement Award from the U.S. Navy Commander, Kings Bay, GA

• Award from The Arizona Republic for being "the only Graphic Designer always early on deadlines"

• Personal appreciation visit from Tex Earnhardt "for being the only graphic designer for the first time in their history to get all the cooperative advertising funds for the entire year"

• Vince Lombardi Art Award

• The Women's City Club of Norwich, CT, for 2nd Place in the Charcoal division

• Nominated for the Founder's Award

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